3 reasons why organic social is important for ad success
Organic social media plays a crucial role in the success of Meta (Instagram and Facebook to you and me!) ads for several reasons. Here are three key reasons why I think organic social media is super important:
Building Brand Awareness and Trust:
Organic socials allow your business to establish a strong brand presence and connect with your ideal, dreamboat clients. By regularly posting engaging and relevant content, you can raise awareness about your products or services, in marketing speak, this is called brand recognition. This brand exposure helps create a sense of familiarity and trust among users, making them more likely to engage with your ads when they encounter them. A strong organic social media strategy can build a loyal following, which in turn enhances the effectiveness of paid advertising efforts.
Amplifying Paid Advertising Efforts:
Organic social media and paid advertising are not mutually exclusive but rather work together synergistically. Think of it as a match made in heaven! A well-executed organic social media strategy can amplify the impact of paid ads by creating a supportive environment. When users see a Meta ad after having a positive experience (say you chatted on Dm or on a post) with your brand on social media, they are more likely to have a favourable perception of the ad and engage with it. Organic social media serves as a foundation for driving traffic, engagement, and conversions, ultimately enhancing the ROI of paid advertising campaigns.
Targeting and Audience Insights:
Your organic socials provide really valuable data and insights into audience behaviour and preferences. By analysing the engagement metrics, comments, and conversations generated through organic social efforts, you’ll be able to gain a better understanding of what your audience likes (and doesn’t like). This knowledge helps in refining audience targeting for paid advertising campaigns on the Meta, and it helps in how you execute your actual ad by speaking exactly to your dreamboat client or customer. All this results in improved campaign performance. Win, win then!
And a bit extra: engagement is more important than follower numbers – let me tell you why.
If you have an engaged audience – that is one that likes, comments and shares your posts – Facebook and Instagram have more data on your business and who you want to target, than just followers alone.
This is particularly important since iOS14 started rolling out in 2021. Facebook can no longer always track what people do after they click on your ad but they can track all activity within the Facebook and Instagram platforms. If you want ad success, you need to get people engaging with you!
Overall, organic social media is vital for Meta ads' success as it enables your business to build brand awareness and trust, amplify the impact of paid advertising efforts, and gather valuable insights for audience targeting. So don’t forget to post on your socials - Integrating organic and paid strategies allows your business to create a truly comprehensive and effective marketing ecosystem.
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