What is a marketing funnel anyway?

Hands up if you’ve ever wondered what a funnel is?

There such a lot f jargon in marketing, epecially in the world of advertising which can make things seem so complicated. When I talk with clients about their funnel, their hot and cold audiences, this is what I mean! Underneth that shows how we can use marketing and Facebook ads to find that ideal audience that buy your products or services.

Every business is different and I work with each of my clients separatly to work out the right strategy for them. But to break it down into the basic steps this is what I do:

Your TOP or Top Of Funnel - introducing your brand or product to a wide group of people

Your MIF or Middle Of Funnel - nururing those people who hve shown interest in your brand or product to support their decision making.

Your BOF or Bottom of Funnel - to capture those sales from customers who a ready to buy.

Aswell as capturing those sales, I’ll test ads at different stages in the funnel so you’ll lean more about what working and not working . You can feed that back into your business to help you grow in other ways.

Like to learn more on how i can help you with your ads? Click the button below to book your call