The Modern Growth Playbook: How Paid Social and Email Work Together in 2026

Forget old tactics. Learn how creative, AI, personalisation, and the right metrics combine to drive real growth.

Paid social and email aren’t separate channels anymore — they’re two sides of the same growth coin.

In 2026, performance isn’t about micro-targeting or chasing last-click ROAS. It’s about:

  • creative that drives relevance

  • AI-driven delivery

  • smart email journeys

  • metrics that actually tell you what’s working

This guide brings together five must-read blogs for marketers who want to stop reacting and start building systems that scale.

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What’s in the Playbook:

1. Andromeda: Meta’s AI Shift Explained

Learn how Meta’s Andromeda AI is changing paid social in 2026 — and why targeting is no longer the most important lever.

2. Why Creative Is the New Targeting

Discover why creative now drives paid social performance more than audience definitions — and how to design campaigns that actually work.

3. Paid Social Isn’t Broken — Your Email Strategy Is

Find out why paid social is only part of the puzzle and how email can turn clicks into long-term, profitable relationships.

4. What Brands Get Wrong About Personalisation in 2026

Personalisation isn’t just first names. Learn how to create relevance across channels without being creepy or overcomplicating things.

5. The Metrics That Matter in 2026

Stop obsessing over last-click ROAS. See which metrics actually drive decisions and growth across paid social and email.

6. How to Build a Paid Social Creative System

Learn a repeatable framework for scaling creative without burning out your team — and feeding AI the signals it needs to succeed.

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Want help applying these strategies to your campaigns? I can audit your paid + email ecosystem, build creative systems, and optimise for 2026 growth.

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How to Use This Playbook

  • Read each blog in sequence — they build on each other

  • Apply the frameworks to both paid and email campaigns

  • Measure success with modern, relevant metrics

  • Treat this as a system, not a checklist