That One Thing Bitesized: Surviving Black Friday as a Small Business

If you are a small business and are dreading Black Friday because of the competition and pressure for discounts this Bitesized episode of That One Thing is the episode for you!

In this episode I share:

Some stats that will explain how you can make changes to your marketing strategy and plan ahead.

How to reframe the idea of offering a discount.

Some ideas that you can use instead that will still get those customers in.

If your a service based biz, fear not! there's still lots of goodness inside this episode for you, including the option to ignore Black Friday altogether (bliss!)

Remember my loves - it doesn't have to be about discounts!

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[Replay] Clio Wood: Getting my mojo back after birth

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Elle Williamson: The dark art of email marketing