WHY INSTAGRAM SHOPS ARE A MUST-HAVE FOR E-COMMERCE BUSINESSES

Instagram Shop is an enormous opportunity for brands large and small to sell their products on Instagram. With this relatively new product, brands can curate a list of shoppable products that are directly accessible through their Instagram profile — and benefit from a ton of product discovery opportunities. If you are’’t selling on Instagram yet, it’s not too late to start! Here’s what you need to know: 

Why do I need an Instagram Shop?

“Instagram Shoppable posts increased website traffic by 1,416%” - big commerce

Brands can curate a list of shoppable products, via a catalogue,  that is directly accessible through the “View Shop” button on their Instagram profile page. But that’s not all. Brands with Instagram Shop can also be featured on the Instagram Shop tab — a new shopping destination accessible from Instagram’s main navigation menu. Signalling that Instagram is making this a huge deal in the next year,  Instagram Shop is a streamlined way for users to discover shoppable products on Instagram, with the option to “Browse Shops,” “See Editors Picks,” “Explore Guides,” and “Shop Collections.” By collating your catalogue into collections and adding your products into guides, it’s another way to get seen on Instagram. Your products can feature in the shopping feed to be found by 200 million people, including active buyers.

Plus, Instagram Shop helps users discover products they’re more likely to actually buy — all based on previous engagement and the posts and brands people follow. 

People on social media are usually looking for inspiration, entertainment and news. With the introduction of Shopping, people are actively searching for, and buying products in Instagram's new shopping tab. You are no longer just reaching browsers, you can now also reach active buyers. 

“Businesses are realising that with today's technology, they don't need to waste time waiting for people to find their products. Let your products find your customers for you. That is true discovery.” Nicola Mendelsohn, vice-president EMEA, Facebook

Instagram has prioritised shopping, and you should too! 

How I can help you 

I run regular Instagram Shops Masterclasses that cover everything you need to set up and run your Instagram Shop. In it I cover: 

- Why you should use Instagram Shopping

- How it works

- How to set up your shop

- How to strategically use shopping tags

- Using Facebook ads with your shop

- Q&A portion at the end. 

The masterclass runs for approx 1 hour 30 minutes at a cost of £120 which includes a recording of the masterclass, a PDF introduction to Facebook Commerce Manager and how to upload your catalogue. 

You can book your place here: