4 Things you need to have in place for a successful ad campaign

Hard truth time: you cannot run a successful ad campaign with ads alone.

This can be a bitter pill to swallow for many small businesses who think that running ads on your social channels will be the answer to all their marketing woes. Let’s take a resent clients super successful ad campaign as an example.

Firstly she has a lovely, engaged Instagram community that she makes killer content for. ( I may have a hand in that too - toot, toot!)

She has an engaged email list who she writes to on the regular.

Her website is fully optimised with a killer landing page.

All her data tracking is in place.

So if you are thinking about running Facebook ads for your business, please make sure they have these friends all running in unison.

If you got them all working well together I’d LOVE to hear from you!